ARTIFICIAL INTELLIGENCE AND SALESFORCE EINSTEIN

Artificial Intelligence is concept of allowing machines, softwares to mimic humans in task of learning, analysing, understanding, decision making etc. AI is powered by large amounts of data. AI has been around for decades but became popular recently. The main reason for this change is increase in amount of data and availability of cheap and efficient hardwares.

Today the world is generating digital data at a such rapid rate that 90% of data in the world has been generated in last two years and it is predicted that during next eight years, the amount of digital data produced will be 40 zettabytes which is the equivalent of 5,200 GB of data for every man, woman and child on Earth. The type of data created is expanding across almost every industry such as Healthcare, Telecom, electronics, manufacturing, entertainment etc.

So, generation of that much amount of data and decrease in computing cost has excited AI community.

AI FOR BUSINESS

Smart applications embedded with Ai help companies to analyze their customer’s data to predict their needs and thus help in improving services. AI in business helps in the predictions of next best sales, service interaction for each customer and then automate everything from routine tasks to real-time customer engagement.The idea for using AI in business is to connect to you It’s a whole new way of connecting to your customers and prospects with intelligent applications..

The impacts of AI can be seen on every line of business such that Sales Department can predict best opportunities and leads. The applications embedded with AI can help service agents to solve cases faster, prioritize cases. Smart applications powered by AI gives customers options to solve their queries itself by using chatbots.

Applications powered by AI help Marketing Department to send personified emails recommending them best products based on their purchase history.

Generally, to perform complex task of AI, we need Data Scientists, Machine Learning Engineers, Data Engineers which increase cost but Salesforce has developed Einstein to reduce this cost. WIth Salesforce Einstein there is no need to hire Data Scientists, Data Engineers etc to perform AI related task. Salesforce Einstein does all those complex tasks.

SALESFORCE EINSTEIN

Salesforce Einstein is an AI for CRM which can be embedded in Salesforce Applications to make these applications smarter. Salesforce Einstein helps in discovering the most important business insights from our data. It reduces user’s time by predicting and recommending the best possible actions.

Salesforce EInstein is available for all clouds such as Sales Cloud Einstein, Service Cloud Einstein, Marketing Cloud Einstein, Salesforce Platform Einstein, etc.

SALES CLOUD EINSTEIN:

Sales cloud Einstein helps sales representatives by predicting best leads and opportunities so that they could focus on closing the right deals. Sales cloud Einstein uses Lead Scoring, Opportunity Scoring to help representatives to close deals.

SERVICE CLOUD EINSTEIN:

It helps in delivering best service by helping customers find their own answers and recommending the right answers so service agents solves case faster.

MARKETING CLOUD EINSTEIN:

It helps in developing personalized marketing campaigns by predicting what customers are likely to do next and recommends products based on their previous deals and history of purchases.

SALESFORCE PLATFORM EINSTEIN:

It helps developers and administrators to develop AI powered applications for their users.

SALESFORCE EINSTEIN ANALYTICS:

It uses Einstein discovery to analyze millions of rows of data to automatically discover facts, useful insights based on given data without developing sophisticated data models.