Automating Content Approvals in Slack using Workflows

Content creation and approval can be time-consuming, especially when multiple team members are involved. However, using Slack Workflows, marketing teams can streamline the process, improve collaboration, and speed up content production.

Why Automate Content Approvals with Slack?

Automating content approvals through Slack provides several key benefits:

  • Increased Efficiency – Eliminates manual back-and-forth communication, speeding up approvals.
  • Better Collaboration – Ensures seamless interaction between writers, editors, and managers within a single platform.
  • Improved Transparency – Keeps all stakeholders updated on content progress.
  • Reduced Errors – Minimizes chances of missed approvals or scheduling conflicts.

Step 1: Open Workflow Builder

  • In Slack, click on your workspace name in the top-left.
  • Navigate to Tools > Workflow Builder.
  • Click Create to start a new workflow.

Step 2: Trigger: Starts from a link in Slack

Content Approvals in Slack

STEP 3: Collect info in a form- Collect all the information like Writer’s name, Blog title, Draft link etc in a form from the user.

Content Approvals Form

STEP 4: Send a message to a channel- Send the request form details to the #content-review channel for the review.

Send the request form

STEP 5: Send a message to the person- Send the confirmation message to the employee who submitted the form.

message to the person

STEP 6: Send a message to the person- Send the confirmation message to the employee who submitted the form that his request has been approved.

Send the confirmation message

STEP 7: Now Publish the workflow

Final workflow should look like this:

Final workflow sample

submitted message

OUTPUT

Link shared in the channel

content approval

Employee filling the form

Employee Form

Message sent to the content review channel for approvals

channel approvals

Request submission message.

Request submission message

Approved message

Approved message

Conclusion

By implementing a Slack workflow for content approvals, marketing teams can significantly reduce approval times, improve communication, and enhance overall productivity. Start leveraging Slack workflows today and transform your content production process into a seamless, efficient system!

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