Creating Digital Marketing Campaigns is now easy with Pardot. Pardot is a software as a Service (SaaS) marketing automation platform by Salesforce that offers email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. Pardot tracks customer behaviors. Drip campaigns, lead management with nurturing and scoring and campaign segmentation are offered by Pardot and it features analytics with marketing ROI tracking. The platform of Pardot automates common marketing tasks like:
- Tracking of Customer Behaviors
- Creating of Digital Marketing Campaigns
- Managing of Web Form Management
- Tracking of Website
- Search engine optimization (SEO)
- Social marketing
- Landing page marketing
- To create reports to track performance
- Leading Generation
- Personalization of landing page content for the current viewer
Pardot offers a performance edge incentive for those that already use SalesForce CRM and it syncs well with Salesforce's own customer relationship management (CRM) solution. Pardot is owned by Salesforce and in 2013, Salesforce acquired Pardot as a part of the $2.5B ExactTarget acquisition. ExactTarget had purchased Pardot the previous year.
The reasonable price of Pardot makes it accessible to many organizations, and is appealing to new users as an intuitive tool with a minimal learning curve. Pardot was renamed to Marketing Cloud Account Engagement in April 2022. Pardot acts as a middleman between unknown visitors and Salesforce CRM, whereas Salesforce is the central hub for all customer relationships or interactions. Lead and opportunity lifecycle management is done by Salesforce whereas Pardot does take care of eMail Marketing, prospect data capture, prospect behavior tracking and scoring. Trailhead Pardot BootCamps Pardot Blogs are resources to learn Pardot. And, also Pardot can be learnt by self-guided learning, instructor-led training, and official certifications that are globally recognized credentials.