Unlocking the Power of Affiliations in Salesforce NPSP

Salesforce Nonprofit Success Pack (NPSP) offers a comprehensive suite of tools tailored to the unique needs of nonprofit organizations. At the core of effective engagement and management lies the ability to understand and utilize relationships within NPSP. In this blog, we'll explore the significance of relationships in NPSP, provide real-life examples, and guide you on setting up Affiliations in Salesforce NPSP.

Power of Affiliations in Salesforce

The Importance of Affiliations in Salesforce NPSP

Relationships records in Nonprofit Success Pack (NPSP) help capture the important connections that exist between your stakeholders and put that information to good use. The standard set of relationships you see in NPSP are common ones (like spouse and child), but your admin can customize the options and add new relationships that make sense for your organization and stakeholders. For example, you may create relationships to note a client’s case worker, so anyone at the organization can easily see who is the primary internal contact for each client.

Real-life Examples of Relationships

1. Family Relationships:

- Imagine a nonprofit working on educational initiatives. Within NPSP, they can link family relationships between students and parents. This allows the organization to coordinate communication and updates effectively.

2. Mentor-Mentee Relationships:

- Consider a mentoring program. By establishing mentor-mentee relationships in NPSP, the nonprofit can track the progress of each mentor-mentee pair, ensuring successful outcomes and addressing challenges promptly.

3. Donor and Volunteer Relationships:

- A nonprofit managing a fundraising campaign can link donors and volunteers to specific events or initiatives. Understanding their involvement helps in targeted engagement and appreciation, enhancing their commitment.

How to Set Up Affiliations in Salesforce NPSP

Step 1: Click the Contacts tab in the navigation bar and search or browse to find and select a contact record.

Step 2: Click Related.

Step 3: Find the Relationships related list. Click New.

Relationships related list

Figure 1: Click on Related tab on contact to create new relationship on contact

Step 4: On the New Relationship screen, select a Related Contact. Search for another existing contact’s name to find people. You can also click + New Contact and add a new contact.

Step 5: Select the Type. This is where you’ll see the different kinds of relationships, like parent or coworker, customized by your admin.

Step 6: Select a Status. The status field is used to describe if the relationship is current or not, and can be used if you need to record that two people used to be married, used to be coworkers, or have another relationship in the past.

Step 7:Optionally, enter a Description to record notes about the relationship.

Step 8: Click Save.

Creating new relationships with other contacts on contact record

Figure 2: Creating new relationships with other contacts on contact record.

Relationship Viewer

To open the relationship viewer, go to a contact record and click Relationships Viewer from the dropdown menu in the navigation bar.

Click on drop down to open Relationships viewer on contact records

Figure 3: Click on drop down to open Relationships viewer on contact records.

 Graphical view of relationships on contacts which we have created above

Figure 4: Graphical view of relationships on contacts which we have created above.

Benefits of Utilizing Relationships

1. Personalized Engagement:

- Tailor communications and engagements based on the relationships, ensuring personalized experiences for constituents.

2. Efficient Collaboration:

- Enhance collaboration and coordination by understanding connections and associations within your organization.

3. Data-Driven Insights:

- Gain valuable insights by analyzing relationship data, aiding in strategic decision-making and resource allocation.


Leveraging Affiliations in Salesforce NPSP is pivotal for nonprofits to maximize their impact and build meaningful connections. By understanding the setup process and realizing the potential of relationships, nonprofits can unlock a new level of efficiency and effectiveness in their operations.

For any queries please reach out to support@astreait.com