Industry Background

The global automotive aftermarket sector is undergoing significant transformation. With the rise of Electric Vehicles (EVs), the auto parts market now includes both traditional components and specialized EV accessories. B2B buyers — workshops, fleet owners, and resellers — expect streamlined ordering, multi-location deliveries, and fast reordering capabilities. Many suppliers still rely on manual processes, leading to inefficiencies and delays.

Client Profile

The client is a large-scale Auto and EV Accessories Distributor providing products to automotive workshops, EV service centers, fleet companies, and reseller networks. Their catalog includes thousands of SKU variants requiring scalable digital handling and efficient online ordering.

Solution Approach

The solution was built on Salesforce B2C Commerce Cloud (SFCC) with customization on the SFRA architecture and Node.js-based integrations. The implementation focused on optimizing bulk purchasing, multi-shipping, checkout flow, and automated marketing engagement.

Key Enhancements Delivered

1. Bulk Order Functionality

• Developed custom routes and templates for large-quantity ordering.
• Enabled quick SKU entry and bulk list uploads.
• Reduced manual dependency for workshop and fleet buyers.

2. Multi-Shipping Capability

• Enabled distribution of items from a single order to multiple addresses.
• Allowed resellers and workshops to place one unified order.

3. Address Picklist Integration

• Implemented selectable saved addresses for faster checkout.
• Reduced manual input errors and improved operational efficiency.

4. Custom Billing & Payment Mode Popup

• Designed a streamlined UI overlay for selecting billing and payment modes.
• Supported both credit account and gateway-based payment flows.

5. Klaviyo Newsletter & Email Automation

• Integrated Klaviyo for personalized triggered messaging.
• Improved customer retention and re-order frequency.

6. Streamlined Order Management

• Synchronized storefront and back-office workflows.
• Reduced operational overhead and accelerated fulfillment cycles.

Business Impact

• Bulk order processing time reduced by ~50%.
• Increased checkout success due to simplified payment and shipping.
• Higher repeat order rate via segmented email campaigns.
• Improved multi-location delivery planning efficiency.
• Strong readiness to expand into EV accessory sales at a larger scale.

Conclusion

The Salesforce B2C Commerce Cloud implementation enabled the client to transition from manual order handling to a scalable, digital-first commerce model. The enhancements streamlined bulk purchasing, strengthened re-engagement, and positioned the business for continued growth in both traditional and EV auto accessory markets.

Need support with a similar project?