Gone are the days when Rolodexes and Business Cards used to be the primary information databases, and Sales reps used to rely on printed trade journals, company annual reports, and newspaper clippings to learn about prospects.
In today’s day and age, where information gets updated in milliseconds, a number of interconnected ecosystems rely on data integrity and accuracy. This is especially true in business scenarios because companies are increasingly relying on the power of their data to supercharge their business decisions.
Metrics such as Churn Rate, Pipeline Coverage, and Net Revenue Retention (NRR) are quintessential to accurately see the state of how Sales teams are performing and how to best allocate resources for maximizing shareholder value.
Since so much emphasis is placed on customer data and the power it holds to optimize businesses, having accurate and up-to-date data is almost a no-brainer because it is the foundational layer on top of which insights are built. Let’s take a deeper dive into some of the problems businesses face when it comes to making sure they have the right data available. One of the main issues faced here is:
CRM Data Decay + Incomplete Leads
CRM data naturally becomes outdated over time as people switch jobs, change emails, or update phone numbers. According to industry benchmarks, B2B databases decay at a rate of 20–30% per year.
The impact caused here is that Sales reps waste time chasing the wrong contacts, outreach emails bounce, and campaigns underperform because they’re targeting stale information. For Example, A rep opens a Salesforce record, sees a prospect listed as “VP of Sales at Company A,” only to discover on LinkedIn that the person moved to a new company six months ago. That’s a wasted touchpoint, and any automation or notification flows running through the crm for this touchpoint are tainted and will not provide value to the business. Here is where Surfe comes in.
What is Surfe
Surfe is a sales productivity platform designed to eliminate one of the biggest inefficiencies in modern prospecting. The gap between LinkedIn and your CRM. For most sales teams, LinkedIn is the go-to source for finding, researching, and qualifying leads. But without a seamless bridge to Salesforce, reps are left juggling browser tabs, manually copying details, and wasting hours every week on admin tasks. Surfe changes that by embedding directly into LinkedIn, allowing sales reps to enrich, capture, and sync prospect information into their CRM in just a few clicks.
Let’s take a look at how a mid-sized SaaS company can utilise Surfe for Data Enrichment
Have any questions? Feel free to drop an email to support@astreait.com or visit astreait.com to schedule a consultation.