AMPscript is Salesforce Marketing Cloud 'sproprietary scripting language that helps marketers enhance their messages. From adding personalized content to retrieving relational data from data extensions, AMPscript is a powerful friend to have, especially as a technical marketer.

Let's have a look into AMPscript functions.

1) Lookup: This function returns the value of a single column from a Data Extension. Syntax - Lookup(1,2,3,4)

2) ContentBlockbyId: This function returns content contained in the specified stored content block or code snippet from Content Builder, including the image Block type. These functions support email messages only.

Syntax - ContentBlockbyId(1,2,3,4,5)

3) RedirectTo: This function allows a client to specify the target of a link originated from a complete URL.

Syntax - RedirectTo(1)

4) RequestParameter: This function returns the value of a parameter passed into the query string of a landing page URL.

Syntax - RequestParameter(queryParam)

5) UpsertDE: This function adds or updates the Data Extension row referenced in the column and value arguments.

  • Values updated are specified with column name and value pair.
  • If no record matches the values specified, a new row is added.

Syntax - UpsertDE(1,2,3,4,[5a,5b],6,7,[8a,8b]...)

6) CreateSalesforceObject: This function creates a new record in a Salesforce Object. The Salesforce 18-digit object identifier is returned by the function.

This function works only for an account integrated with a Salesforce account.

Syntax - CreateSalesforceObject(1,2,3,4)

7) UpdateSingleSalesforceObject: This function updates a record in an object in your integrated Salesforce account. You can specify multiple additional field and value pairs as part of an AND clause. Returns 1 for success or 0 for failure.

Syntax - UpdateSingleSalesforceObject(1,2,3,4)

For additional details you can visit: AMPscript Basic Unit on Salesforce Trailhead