Auto-Response Rules In Salesforce

Auto-Response rules in Salesforce make it possible to send an automatic email response to a lead or case based on the record’s attributes. A Salesforce administrator can send an automatic reply to the customers to assure them that someone from your company has acknowledged their query.

You can create as many auto-response rules as you want based on any attribute of the incoming lead or case, but only one rule for the leads and one for cases can be active at a time.

From the Activity History related list, your team can check the email responses for the leads or contacts and can check the Email related list for the cases.



Auto-Response Rules in Salesforce

You can generate an auto-response rule for the leads received through the Web-to-Lead form and for the cases seize through the following ways:-

  • Self-Service portal
  • Customer Portal
  • Web-to-Case form
  • Email-to-Case message
  • On-Demand Email-to-Case message

Also, the case auto-response rules are even available in the Essentials edition.

Steps to create Auto-Response Rules

If you want to fabricate a Lead Auto-Response Rule, then Go to Setup, write Auto-Response Rules in the Quick Find box, and then select Lead Auto-Response Rules.

Create Lead Auto-Response Rules

Similarly, If you want to create a Case Auto-Response Rule, then Go to Setup, enter Auto-Response Rules in the Quick Find box and then select Case Auto-Response Rules.

Create Case Auto-Response Rules

Now follow the below-mentioned steps on the Auto-Response Rules page:-

Step 1: Click on the New button.

Step 2: Enter the rule name for the auto-response rules.

Step 3: Select Active, to activate the rule.

Step 4: Click Save.

Enter the rule name for the auto-response rules

Step 5: Create rule entries

Ready to Create Auto-Response Rule Entries

After creating Auto-Response rules in Salesforce, follow the below-mentioned steps to create Auto-Response rule entries in Salesforce.

Step 1: Press the New Key from the Rule Detail page.


Enter the rule entries for the auto-response rules

Step 2: Insert a number to specify in which order the entry will be processed.

  • The rule processes the entries in the above-defined order. The rule stops processing at the first matching entry, and then Salesforce sends an email using the specified email template.
  • If no auto-response rule applies, then Salesforce sends an email using the default template mentioned on Web-to-Case or Web-to-Lead page

Step 3: Insert the Rule criteria.

Insert the rule criteria for the auto-response rules

Step 4: Now, insert the name which you want to add in the Form line of the auto-response message.

Step 5: Also, insert an Email ID which you want to add in the Form line of the auto-response message. The specified email address should be either from your verified organization-wide email address or the email ID specified in your Salesforce user profile. And the email address should be different from the routing email address which is used for Email-to-Case.

Step 6: You can also add a reply-to address if you wish to.

Step 7: After it, select an email template.

Step 8: If you are creating the Response rule entry for the Email-to-Case then you need to select Send response to all recipients to send the auto-response messages to anyone included in the To and Cc fields in the original message.

Step 9: FInally, Save all the details and Go on.

For any query on Auto-Response Rules, contact support@astreait.com