Salesforce Marketing Cloud APIs

APIs are the building blocks you use to connect your system to Salesforce Marketing Cloud. We want you to have everything you need to design and implement your code, so to achieve this Marketing Cloud offers two robust APIs.

1) Rest API: Rest APIs are used in the below mentioned apps/tools within Marketing Cloud.

1) Soap API: Soap APIs are used in the below mentioned apps/tools within Marketing Cloud.

  • Automations
  • Content Creation
  • Subscribers and Lists
  • Tracking
  • Triggered Sends
  • Other Email Activities

Server to Server Integration

A server-to-server integration performs tasks on behalf of the integration, without an end-user context, user interaction, or user interface.

Server to Server Integration

Server-to-server integration can be achieved by following the below mentioned steps.

Step 1 - Request an access token using a Client ID and secret.

Step 2 - Marketing Cloud returns an access token.

Step 3 - Access your REST and SOAP API resources.

Secure Your Token

Salesforce is best when it comes to security and the Marketing Cloud REST and SOAP APIs are no exception. Marketing Cloud provides tenant-specific endpoints to help secure your API requests (more on this in a minute). Also, a user is required to use OAuth tokens to access these endpoints.

Secure Your Token

Now, to get those endpoints and tokens, a user needs to follow the below mentioned steps.

1) Both the REST and SOAP APIs require an API integration with Marketing Cloud using an Installed Package.


2) Once the installed package is created in Marketing Cloud, a user can request an access token using the Client ID and secret.

3) Any application that a user creates extracts that token and uses it to gain access to Marketing Cloud resources.

Some useful links:

Create an API Request

Stay Secure with Access Tokens

Use the Marketing Cloud SDKs