Salesforce Web Studio is the platform that lets you collect customer data and create personalized content for landing pages, microsites and mobile apps.
What is a landing page? It is that page which has static or personalized content, linked from an ad with a predefined set of products or information, or linked from an email. Subscribers are provided with more information in the landing pages. For referential information and transactional processing; landing pages are useful. It is critical that the users are provided with interesting contents on the landing page so that they can be enticed to take action like registering for a newsletter, or making a purchase.
Salesforce Web Marketing studio helps in various ways for uplifting the business patterns:
- It increases Email opt-in and capture audience preferences
- It shares an offer on preselected items
- It offers a giveaway for free trial
- It delivers all information about the product and service
There are two types of editor one can choose while creating the landing pages, namely Classic Editor and Content Builder Editor. Through Content Builder Editor, one can choose among different layouts which will help to organize the content. You can also add a block for subscription beside dynamic content blocks.
Salesforce Marketing Cloud Web Studio enables beautiful and dynamic web pages on the go! Also Web Studio enables you to supervise each customer action in real time and gather features to improve the future publications. One should use Marketing Cloud Web Studio if:
- There is transactional purchases or no long sales cycles
- One needs to compile large amounts of behavioral data from multiple sources
- One wants to segment contacts
- There is a budget to spend
Research shows that there is an average increase of 43% in marketing campaigns that use Web studio Marketing, also 44% in lead volume and 46% faster campaign development. Moreover, it varies from business to business that which studio fits well for what kind of business and why. So, one needs to understand the depth and should be aware of using the right studio to excel. Also, there is a new Web Studio 4.0 website pack release. It is a service pack, means by which Web Studio 4.0 updates are distributed. One can open the program and choose a new website through the help menu.