Keeping your internal teams informed about new LinkedIn posts is crucial for improving communication, strengthening brand alignment, and increasing overall engagement. However, manually copying and sharing every post to Slack can be repetitive and time-consuming.
Automate Your LinkedIn Posts Into Slack Using Zapier
Turning Event Networking Into Pipeline: How B2B Tech Teams Can Use Surfe + Salesforce to Maximise Every Interaction
For most B2B tech companies, industry events are more than just branding opportunities. They are one of the few moments when high-value prospects, partners, and decision-makers are all gathered in one place. Yet, despite the excitement and investment that go into attending these events, sales teams often struggle to turn brief conversations and quick LinkedIn exchanges into a structured pipeline.
From Zero to Full CRM: How a FinServe Startup Built Their Salesforce Org with Surfe
Scenario
The financial services industry is highly competitive, with start-ups racing to capture market share through personalized outreach and fast-moving sales cycles. At the same time, trust and accuracy are critical, meaning sales teams cannot afford to work with incomplete or unreliable data.
Caching in the Salesforce Composable Storefront
When working with the Salesforce Composable Storefront, performance and speed play an important role in how users experience your site. One of the key techniques to improve performance is caching. Caching helps pages load faster, reduces server processing, and improves SEO.
Getting Started with Controllers, Models & Decorators in Salesforce Commerce Cloud (SFCC / SFRA)
Overview
In Salesforce Commerce Cloud (B2C), controllers, models, and decorators form the core architecture used to manage storefront data, render pages, and extend functionality. With the shift from pipelines to SFRA controllers, understanding how these components work together is essential for developing scalable and customizable storefront features.
AI and Human Collaboration in the Enterprise
In today’s rapidly evolving business landscape, the collaboration between artificial intelligence (AI) and humans is reshaping how enterprises operate. By combining the analytical power of AI agents with human creativity, empathy, and judgment, organizations can achieve new levels of efficiency, innovation, and customer success.
How SaaS Companies Supercharge Salesforce with LinkedIn Enrichment
Gone are the days when Rolodexes and Business Cards used to be the primary information databases, and Sales reps used to rely on printed trade journals, company annual reports, and newspaper clippings to learn about prospects.
Salesforce Commerce Cloud: OCAPI and Hooks Overview
Hooks in Salesforce Commerce Cloud (SFCC) allow developers to extend and customize storefront and data behavior at specific execution points. They are useful when functionality needs to execute conditionally based on system events or user actions. Hooks listen to defined extension points in the storefront or data layer and trigger custom logic only when required.
Generate QR Code in Salesforce: Automate Smart Access to Records
Businesses today use Salesforce as their central data hub — but what if you could connect that data to the physical world with a simple scan?
At Astrea IT Services, we’ve built a solution that does exactly that. It reads the URL field of an Account record in Salesforce, generates a QR code automatically, and stores the QR code as an attachment within the same record.
Setting Up Visual Studio Code (VS Code) for SFRA Development in Salesforce Commerce Cloud (SFCC)
Salesforce Commerce Cloud (SFCC) is a robust eCommerce platform supporting multiple storefront architectures — including Pipelines, Controllers, and the modern Storefront Reference Architecture (SFRA). This guide provides a step-by-step setup process for configuring Visual Studio Code (VS Code) for efficient SFRA cartridge development, deployment, and debugging.
Agentic AI Revolution and Its Business Impact
The Agentic AI revolution is reshaping how organizations operate, introducing a new era where intelligent systems act autonomously while collaborating seamlessly with humans. This transformation is unlocking unprecedented levels of efficiency, innovation, and competitiveness across industries.
Pandora: AI-Commerce Experience with Gemma & Clara
Pandora, the world’s largest jewellery brand, is redefining online shopping by blending the warmth of in-store personalization with the power of artificial intelligence. Through its intelligent AI agents— Gemma and Clara—Pandora delivers an engaging, efficient, and human-like shopping and service experience for its digital customers.
Agentic Enterprise Vision and Its Philosophy
Understanding the Agentic Enterprise Vision
The Agentic Enterprise Vision represents a transformative approach to how businesses operate in collaboration with artificial intelligence (AI). At its core, this vision focuses on integrating AI agents not as replacements for humans but as empowering partners that augment human capabilities. The goal is to create an enterprise where people and AI work together seamlessly to drive customer success, innovation, and operational efficiency.
Type-Ahead Search in List View Fields
Have you ever wasted precious minutes scrolling through hundreds of fields just to find one tiny field while editing a list view? As Salesforce Admins, we’ve all been there — scrolling endlessly through the “Available Fields” list, trying to locate that elusive “Case Number” or “Contact Email.”
Track User Changes Effortlessly with Field History on the User Object (Beta)
For Salesforce admins, keeping track of changes on user records has always been a bit of a detective job. Who changed a user’s profile? When was someone deactivated? Which fields were updated last week? Until now, answers required digging through the Setup Audit Trail—painstaking, time-consuming, and often incomplete.
Ensure Your Flow Images Survive Deployment (Beta)
As Salesforce Admins, we’ve all experienced the frustration: you spend hours designing a beautiful screen Flow in the sandbox, carefully adding logos, diagrams, and instructional images — only to deploy it to production and see all your images broken. It’s a deployment nightmare, and it often requires tedious manual fixes after every move.
Flow Default Record Pages in Lightning App Builder
Salesforce continues to make the Flow experience smoother and more customizable, and one of the most exciting Winter ’26 updates is the ability to edit Flow default record pages directly from the Lightning App Builder.
Sort List Views Using Multiple Columns (GA)
Salesforce Admins and users rejoice — one of the most-requested list view enhancements is finally Generally Available (GA)! You can now sort your list views by up to five columns at once. This small but mighty feature helps you analyze, prioritize, and act faster — all without building a custom report.